June 02, 2018
Mobile is changing the world. Today, everyone has smartphones with them, continually contacting and looking for different information. In many countries, the number of mobile devices has surpassed the number of personal computers. Having a mobile-friendly website has become a critical part of having an online presence.
The bottom line is that in the modern day, you need a website that gives a consistent and positive experience to users across all devices.
We can help you offer your website's visitors a superb mobile experience by creating a fully functional responsive website. Give your visitors the best online experience with the mobile-first approach.
A mobile-first strategy means that your business website will be designed and launched for mobile first and then for the desktop. Even a few years ago, businesses came up with desktop versions of their websites and then if need be, changed it to a mobile site. Today, businesses just cannot be complacent with the desktop versions of the website. In fact, today most businesses design mobile site first and then go for the desktop version.
Increased Mobile Visits: Now that Google labels websites that are optimised for mobile as “mobile-friendly” within its mobile search results, failing to have a mobile-friendly website can have a negative impact on your website’s click-through rate (CTR). Think about it this way. If a user performs a search with their mobile device, and four of the top five results have a “mobile-friendly” label, all else being equal, the mobile user will give preference to the four results that Google identifies as being mobile-friendly. The effect of this over time is less click-throughs for the websites that are not mobile-friendly, and more click-throughs for the websites that are.
Higher Mobile Rankings: Google already penalises websites in mobile search that are not mobile-friendly to ensure that websites which are mobile-friendly rank higher and provide mobile searchers with a better user-experience. However, Google now appears to be taking this a step further by using the “mobile-friendly” designation as a ranking factor to promote sites that are optimised for mobile, in addition to demoting those that are not.
We give our customers the best online experience with our mobile-first approach.
Is your web page mobile friendly? Check with Google now.
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