May 27, 2021
A business website is at the core of any digital marketing efforts. This is where businesses build or destroy their reputation.
Plan well, and you'll save yourself from the embarrassment of a shoddy user experience. The result: you can turn your site into a lead generating cash cow.
Most website visitors are there for a purpose. They are either looking to get an answer to their query, know about a product or make a purchase. If they find it challenging to locate stuff, they leave. That's not a favourable situation for any business.
It's essential to plan the flow of a website well before it goes into design. Keeping in mind the users' needs is vital to place web pages in descending order of their importance.
A study shows that more than half of all global website traffic comes from mobile devices. 52% of customers say that they use mobile devices to discover new brands and products.
Site speed is integral to the overall user experience. It's better not to have a website than having a lazy one that convinces users never to come back.
81% of web shoppers who have trouble with website performance say they won't return to the site to buy again.
Google recently announced: website speed is a ranking factor in mobile search. The ideal page load speed is less than 3 seconds or faster.
Here are some fundamental tips to optimize the speed of your site:
1. Use The Updated Page Speed Report: Google recommends that web admins use the Lighthouse tool to check and fix load speed issues.
2. Image Optimization: Heavy images are a common cause of slower load times.
3. Web Hosting: A subpar web host is a big reason for poor site performance. While visiting a site, a user accesses files from a remote server. The files will load as fast as the server's speed, which depends on the quality of the website hosting service.
Page speed is a ranking factor, an experiential component, a critical aspect of overall site performance.
A site without a Call to Action buttons is a road without traffic signs. CTA buttons are strategically planted to guide the users to specific pages where they can take the desired action, like filling up a contact form.
It's practically impossible for a business website to generate leads or sales without the appropriate CTA buttons.
CTAs complete website communication messages, playing a big role in converting visitors into leads.
The web is a big store of information, while users have a low attention span. It isn't a good idea to throw up a whole thesis about your business on your website. What you need is a clean, presentable design with generous amounts of white space.
An inconsistent design confuses visitors and makes them lose interest. Imagine a site that has different fonts on each page, for example.
The right design displays a synergy throughout the pages of a site. It speaks in one voice, ensuring visual comfort and resonance for its users. A lousy layout is one definite deal-breaker for your site and your brand.
Another crazy mistake is not integrating your site into your social pages. Social media buttons give visitors easy access to business pages on Facebook, Twitter, Linked In, Instagram, YouTube, etc.
An aspect of social integration is sharing buttons. Placed below blog content, these icons allow users to share content pieces on their social profiles. The feature simplifies content sharing helping amplify its reach.
Linking social media platforms is an essential strategy to get more followers, build trust, and run integrated campaigns.
There are a host of questions that website visitors have: product queries, troubleshooting, and feedback, etc. If there is no contact number or email, they wouldn't have an option but to drop off and look for alternatives.
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