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Custom Web Design or Templates

November 04, 2020

There are a significant number of web design tools that offer powerful ways to create relatively simple websites. These website building platforms can be as simple as drag and drop, or they can have templates with predefined coded layouts.


So if you go to the template collection and find an excellent idea for your website, then you can use this template and try to update it yourself. The problem with a lot of templates is that if you need to make changes and personalise the theme, you would need to ask the initial developer for help or hire a web designer to provide you with some solutions.


So the question you must ask yourself is if it is worth creating a website on your own only to have someone come in and have to charge to fix it as your business grows?
As a business owner, you want a website designed to adapt and offer up the best user experience for your clients. A site that sells your brand and has enhanced elements that have been built for you.


Custom web design involves the use of impressive designs and features essential to the success of most websites. Plug and Play web design solutions may be useful to organisations that just need to put up a site, but you will still need expert services to help you succeed with your site. You need to have a strategy for growth in place, and this is something experts in website development can offer.


Custom websites are made by experts. This is not to say that web templates are not designed by professionals with equal skills. While ‘your’ custom site will be created by a professional to meet your specific needs, the same cannot be said for web-based template designs. Most of the designs are very general and are designed for a niche or a broad category (not specifically for your business).


A great website is much more than beautiful elements and animations. A web template can have stunning imagery but meeting the business need and being guided by your specifications only happens when you personalise your design at a conceptual level with a mockup, a wireframe, and a project management process to fill every one of your needs.



These are concerns with templates:
  1. Is the template created to deliver flawless user experience?
  2. Can the template structure a page flow and visual hierarchy that can both draw and move users?
  3. Can the template make your website mobile-friendly, the way you want it to be?
When you choose custom web designs, you will have a team of web designers and developers who use their years of experience, knowledge and the current best practices to create a site that ideally meets your business goals. You can never expect that from a template or a website builder. It will always have its limitations. 




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